Sunday, 18 October 2015

Re draft of NME magazine Case study 2

FRONT COVER
Masthead

The masthead is big, bold and white stands out over the black background, it also has a 3D look to it. So that it looks more exciting and intriguing to look at. This is an abbreviation for ‘new musical express’ this would be too long at a masthead so they shortened it to much more well known name that can easily be remembered. The font of the text looks really cool and can engage their target audience.
   Cover lines
There is two cover lines one that says ‘holy smoke it’s Rihanna’ this links to what Rihanna is doing in the picture which is smoking. It is the same colour as the masthead so there a colour link. The 2nd cover lines is ‘world exclusive interview’ drags the reader in because rihanna is such a big music artist people will this very interesting and see what she has to say. 
  Flash/puff
The flash is yellow stands out over the black background it is bold and underlined in a very simple font. It stands out very well and is on rihanna’s sleeve. Shows the style of her interview and what’s going to be in the article to show that there is more than just rihanna in this weekly magazine.  
Audience and Institution
The NME audience is very influential in their social circles and are twice as likely as the average to be the first amongst their friends to know what is going on. The NME audience is very obsessed with music and they rely on NME to give them new updates and new hip hop new artist and mainly men read this magazine. The publisher is Mike Williams he edits the magazine and usually gives you a message on the content page.  
Colour scheme
The colour scheme is mainly black and white it gives rihanna this and edge brings the reader in more and the yellow brings the black white out.
Its neutral colours but it links to the main cover story very well and gives the artist a very good look to it. 
Image and cover star
The main image and cover star is rihanna she looks very fierce and ready for anything that comes her way. We see the price of the magazine on the t-shirt it’s big and bold and stands out on the white t – shirt. The background is black and gives it that effect on the reader it gives it a more serious feel to it and that she is coming out of her comfort zone or releasing a song after a long time the image can suggest a lot of things depends the way you see the image. 
The sky line says ‘18th September 2015/EVERY FRIDAY/ PRICE: SEE T – SHIRT’. This is a good sky line because it gives you all the information you need what day it publishes when it comes out and the price and it is now a free sheet and that it is a weekly magazine. 
CONTENTS PAGE  
 Heading/Logo
Heading is bright and stands out over the image the type of font is copied from the cover page and is in a different colour links to the roses in the main image. Again this reminds you what magazine it is and just adds more excitement to the page, also underneath it says ‘hello...’ it’s like the magazine is giving a welcome to the reader to make them feel part of the magazine give them a good welcome.
   Editor’s message
This is the editor’s message and is usually fun and drags the reader in to take a look at the magazine and to read more of what in it. It starts off like this ‘WELL THIS IS ALL rather exciting isn’t it’ it breaks the ice with the read gives that connection like your almost friends with the magazine. This is usually on the contents page welcoming the reader and greeting them, and telling them the success of the music magazine.  Here they have refereed to rihanna being on the front cover because she totally ‘embodies the spirit of the new NME’ so they have used some not only that draws people in but some that have thought that represents them in a good way this is good because it targets their audience.
     Adverts
NME is a free sheet this means that they are given to the public for free you can get them at a music store for example HMV. Now because it is free brands and shops pay them to advertise their stuff in their magazine and that’s where they get the money to carry NME on. The advert has a black background stands out over white, the advert is about concerts and where you can buy the tickets so it’s still link to music and that’s good on the contents page because it’s a music magazine.  
Contents/sections
This is the main part of the contents page which is the sections it has features, sections and regulars. The contents is written in rows instead of columns and I think that’s because it is a weekly magazine so it has less context that it is working with. The features are the main pieces done in the magazine for example the cover story on rihanna. The font is the same for all sections titles looks more organised also the same for the editor’s message. 
  Colour
The background is white which gives the colours on top of it a pop and makes it stand out more and gives it an effect, all the colours go very well together and does not look unorganised and so the reader can reader it with comfort instead of feeling uncomfortable that there is too much colour. 
Layout
The layout is different from most magazines because the sections have been separated by rows and not columns there is 3 rows and one column and that is the editor’s note, the name of the magazine goes at the top of the contents page. There is an image at the top in the middle where most likely the readers eyes goes to the centre page. Most of the text on the sections bit is aligned to the centre and that is done for each section. 
The image is Lana Del Rey and she is the main image on the contents page and the only big image that is on the contents page and it’s not the same artist on the cover page. The roses behind her represent calmness and comfort and love it can symbolise her new album. On the image it has the page number and a very brief summary of what the piece is about.  The image is behind the contents page maybe suggesting not as in important.     
Heading/Logo
Heading is bright and stands out over the image the type of font is copied from the cover page and is in a different colour links to the roses in the main image. Again this reminds you what magazine it is and just adds more excitement to the page, also underneath it says ‘hello...’ it’s like the magazine is giving a welcome to the reader to make them feel part of the magazine give them a good welcome. 
DOUBLE PAGE SPREAD 
Drop Capitals
This starts the piece off the article with the word ‘she’s’ very important word and is targeted to her. The drop capitals is over 10 lines and looks very good on the article looks professional and neat. This is used at the start of the article usually a music magazine.
Layout
This piece is organised into 3 columns and has a Image under the first show the price of the magazine. It has pull out quotes from her interview and major quotes that can shock people. Some text has been put in bold to make them stand out. The columns and the text are not aligned on the right or the left giving it a bit of the edge. We have the extra info in between the two columns. 
    Title of the article
Is simple but it stands out she does right her name like this usually and this represents her, so it could be her logo in a way. It’s simple but stands for something shows her edgy side of her as well as her calm side and unique personality is.  
Images
The images really show rihanna does take risk and how she doesn’t care what people think. The first image on the right page is show the price of the magazine on the t – shirt she still looks cool and is putting NME in a good light because she is a popular artist and mostly everyone knows her it was good that NME did their first FREE magazine on her. She looks cool and hip hop this can defiantly reach out to her fans and target it them the most. The images on the right is in the studios and is mainly close of shot of her face her looking straight at the camera and looking away this can show a sign of rebellion because she is swearing in one of them and parents wouldn’t normally allow this, she still looks cool breaking the rules and looks like she doesn’t care. The images on the left look like a collage of her that fans can look at and enjoy her being unique. She is playing with a piece of gum in the images and this is what cool kids usually do play with the piece of gum and blow bubbles so this really speaks out to the target audience.    
Extra/bonus information
Bonus information about rihanna and she has been doing over the years, like she appeared bazaar magazine on a shark shows how rebellious she is most models or sings wouldn’t do that but she did shows the side that NME showed her as.
The colours they have used is really simple it’s mainly black and white and pink from the bubble gum and that is mainly it. It relates to the she pushes over the edge and breaks the rules. The background is white and the images stand out over the background.

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