Q from Annmariew143
Tuesday, 29 September 2015
Case study of NME magazine
Masthead
The masthead is big, bold and white stands out over the
black background, it also has a 3D look to it. So that it looks more exciting
and intriguing to look at. This is an abbreviation for ‘new musical express’
this would be too long at a masthead so they shortened it to much more well
known name that can easily be remembered. The font of the text looks really
cool and can engage their target audience.
There is two cover lines one that says ‘holy smoke it’s
Rihanna’ this links to what Rihanna is doing in the picture which is smoking.
It is the same colour as the masthead so there a colour link. The 2nd
cover lines is ‘world exclusive interview’ drags the reader in because rihanna
is such a big music artist people will this very interesting and see what she
has to say.
The flash is yellow stands out over the black background it
is bold and underlined in a very simple font. It stands out very well and is on
rihanna’s sleeve. Shows the style of her interview and what’s going to be in
the article to show that there is more than just rihanna in this weekly
magazine.
The NME audience is very influential in their social circles
and are twice as likely as the average to be the first amongst their friends to
know what is going on. The NME audience is very obsessed with music and they
rely on NME to give them new updates and new hip hop new artist and mainly men
read this magazine. The publisher is Mike Williams he edits the magazine and
usually gives you a message on the content page.
Colour scheme
The colour scheme is mainly black and white it gives rihanna
this and edge brings the reader in more and the yellow brings the black white
out.
Its neutral colours but it links to the main cover story
very well and gives the artist a very good look to it.
The main image and cover star is rihanna she looks very
fierce and ready for anything that comes her way. We see the price of the
magazine on the t-shirt it’s big and bold and stands out on the white t –
shirt. The background is black and gives it that effect on the reader it gives
it a more serious feel to it and that she is coming out of her comfort zone or
releasing a song after a long time the image can suggest a lot of things
depends the way you see the image.
The sky line says ‘18th September 2015/EVERY
FRIDAY/ PRICE: SEE T – SHIRT’. This is a good sky line because it gives you all
the information you need what day it publishes when it comes out and the price
and it is now a free sheet and that it is a weekly magazine.
Heading is bright and stands out over the image the type of
font is copied from the cover page and is in a different colour links to the
roses in the main image. Again this reminds you what magazine it is and just
adds more excitement to the page, also underneath it says ‘hello...’ it’s like
the magazine is giving a welcome to the reader to make them feel part of the
magazine give them a good welcome.
This is the editor’s message and is usually fun and drags
the reader in to take a look at the magazine and to read more of what in it. It
starts off like this ‘WELL THIS IS ALL rather exciting isn’t it’ it breaks the
ice with the read gives that connection like your almost friends with the
magazine. This is usually on the contents page welcoming the reader and
greeting them, and telling them the success of the music magazine. Here they have refereed to rihanna being on
the front cover because she totally ‘embodies the spirit of the new NME’ so
they have used some not only that draws people in but some that have thought
that represents them in a good way this is good because it targets their
audience.
NME is a free sheet this means that they are given to the
public for free you can get them at a music store for example HMV. Now because
it is free brands and shops pay them to advertise their stuff in their magazine
and that’s where they get the money to carry NME on. The advert has a black
background stands out over white, the advert is about concerts and where you
can buy the tickets so it’s still link to music and that’s good on the contents
page because it’s a music magazine.
This is the main part of the contents page which is the sections
it has features, sections and regulars. The contents is written in rows instead
of columns and I think that’s because it is a weekly magazine so it has less context
that it is working with. The features are the main pieces done in the magazine
for example the cover story on Rihanna. The font is the same for all sections
titles looks more organised also the same for the editor’s message.
The background is white which gives the colours on top of it
a pop and makes it stand out more and gives it an effect, all the colours go
very well together and does not look unorganised and so the reader can reader
it with comfort instead of feeling uncomfortable that there is too much colour.
Layout
The layout is different from most magazines because the
sections have been separated by rows and not columns there is 3 rows and one
column and that is the editor’s note, the name of the magazine goes at the top
of the contents page. There is an image at the top in the middle where most
likely the readers eyes goes to the centre page. Most of the text on the
sections bit is aligned to the centre and that is done for each section.
Main Image
The image is Lana Del Rey and she is the main image on the
contents page and the only big image that is on the contents page and it’s not
the same artist on the cover page. The roses behind her represent calmness and
comfort and love it can symbolise her new album. On the image it has the page
number and a very brief summary of what the piece is about. The image is behind the contents page maybe
suggesting not as in important.
Drop Capitals
This starts the piece off the article with the word ‘she’s’
very important word and is targeted to her. The drop capitals is over 10 lines
and looks very good on the article looks professional and neat. This is used at
the start of the article usually a music magazine.
Layout
This piece is organised into 3 columns and has a Image under
the first show the price of the magazine. It has pull out quotes from her
interview and major quotes that can shock people. Some text has been put in
bold to make them stand out. The columns and the text are not aligned on the
right or the left giving it a bit of the edge. We have the extra info in
between the two columns.
Is simple but it stands out she does right her name like
this usually and this represents her, so it could be her logo in a way. It’s
simple but stands for something shows her edgy side of her as well as her calm
side and unique personality is.
Images
The images really show rihanna does take risk and how she
doesn’t care what people think. The first image on the right page is show the
price of the magazine on the t – shirt she still looks cool and is putting NME
in a good light because she is a popular artist and mostly everyone knows her
it was good that NME did their first FREE magazine on her. She looks cool and
hip hop this can defiantly reach out to her fans and target it them the most.
The images on the right is in the studios and is mainly close of shot of her
face her looking straight at the camera and looking away this can show a sign
of rebellion because she is swearing in one of them and parents wouldn’t
normally allow this, she still looks cool breaking the rules and looks like she
doesn’t care. The images on the left look like a collage of her that fans can
look at and enjoy her being unique. She is playing with a piece of gum in the
images and this is what cool kids usually do play with the piece of gum and
blow bubbles so this really speaks out to the target audience.
Bonus information about rihanna and she has been doing over
the years, like she appeared bazaar magazine on a shark shows how rebellious
she is most models or sings wouldn’t do that but she did shows the side that
NME showed her as.
Case study on Q magazine
The Masthead
The masthead name is ‘q’ the colour of the letter is white
and the background is red this makes the letter and the title of the music
magazine really ‘pop’ and stand to the audience. Since the title of the
magazine is Q it is short and very easy to remember for the target audience.
This also doesn’t confuse the audience.
It’s very simple yet attractive stands out over the main image in the
background. Originally it was to be called Cue (as in the sense of cueing a record,
ready to play), but the name was changed so that it wouldn't be mistaken for a snooker magazine.
Colour Scheme
The colour scheme is used is usually there to attract the
reader and not make it boring to read. Q magazine has used red, yellow and
grey. These colors are simple and they have used the 3 colour scheme here and
that is good because there is not too much going on. And the colours link to
the band U2 especially the grey that links to them and because their main piece
in this issue of the article the colours would have to match or link.
Font consistency is used make everything look organised and
official also if you have different fonts it will mess up the music magazine
and it feels like there is too much things going on.
This issue of Q magazine has font consistency the only time
it doesn’t is the main story and the cover line titles so they have used 2
fonts and this goes well because it doesn’t look messy or unprofessional.
The target audience of this magazine is the age of 25. This
was because people 25 were usually working and they could bring up the price to
£3.99.
Founders Mark Ellen and David Hepworth. Now they are
published by Bauer media group.
Puff/flash
This is usually used when they want to promote something so
a puff/flash will pull the reader in and because of its colour red it matches
the Q magazine title. It’s usually in
the middle or on the edge of the masthead but this time it’s at the bottom
meaning it doesn’t really show relevance but it is still there to catch some
reader’s attention. It says ‘your guide
to the month in music’ with this puff it’s boosting its magazine more.
Cover lines
This is where the rest of the cover lines are, you got the
article about 50 cent and Kurt vile it’s in yellow which really stands out on
the background image. Shows you what is in the rest of the magazine as well.
The cover line is usually articles that will be in the music
magazine, in this case it’s about new order the music band, because they are an
old band coming back Q magazine have put them on the front cover so that their
fans can clearly see on the front cover. It also has an image of the band. Underneath
this it has the page number so that people can quickly look at it and read it
instead of searching for it.
The cover star is U2and they are the main article in this
magazine, because q magazine works with artist that is coming back or new and
upcoming artist q magazine has targeted U2 to be there cover star this month.
The colour they have used is edgy and reminds you rock and hard mental, also
what they’re wearing is very over the edge and reflects there genre of music.
‘On the road and into battle’ this suggests that there going on tour and it
also reminds me of a pull out quote maybe going on tour.
Strap line
The strap line is “The world’s greatest music magazine” this
is to mention their success and how well know they are. This is small but still
stands out because they have used black over the red and also is a good
combination.
This is usually above the masthead or below, in this case
it’s on top.
It has the logo ‘Q’ it’s big and stands out so people know
what magazine their reading. The title of the contents page reminds you of like
its presenting with monthly good music for example ‘the Q magazine presents...’
it draws you in to read what’s in the monthly issue.
Also it has the date of the issue to let people know how
recent or how old it is.
Cover story
The cover
story is the biggest image usually on the front cover; this is usually the one
that gets the most reads out of all the articles. It has a puff on the image to
tell the readers that it is the cover story or to remind them maybe. The big
articles seem to have a big black boarder around it for it to stand out more
than the other article.
Page numbers
There a little circle on each article telling you what page
it is on so it is quick access to the reader. Also they have a summary of what
the article is going to be about. This is very good because then the reader can
chose to read it or not because then they already have a feel and a taste what it
is going to be about and won’t need to read it if not interested.
The contents page is over two pages so it’s a double page
spread, because it is a monthly magazine it has more information so it needs to
be over two pages. It is organised into 4 columns and looks very neat and
tidy. Each article is separated with a
line to indicate that it is not the same article and I think that is good so
that the readers know. The articles of the contents pages the numbers are in
order starting from the smallest to the biggest e.g. 8-130.
The gutter is also there at the bottom of the page with the
date logo and page number.
Colour
There is a good amount of colour on this contents page. The
colour is mainly the page numbers, changing colours when it’s a different
article makes in convenient makes it very attractive and fun to look at, it
gives the sense that every article is different with the different colours
used. We’ve have got dark black fonts to make the title of the article stand
out. The font is all the same on the contents page and that is font
consistency.
There are 3 sections in this content page of the Q magazine
the cover story, features and the review but Q magazine has called it ‘The Q
review’ which is the regulars and all the gigs that has been done over the
month.
The features are every story that has been done in the
magazine and that is in each column of the contents page. The cover story is
the main story and would mostly likely take most pages in the magazine. I think
that not all of the editorial items are listed only some of them are and that
is the main ones.
Images
There is an image for every article that is on the contents
page this give the reader a sense of the article is going to be about. It also
makes the contents page more exciting looking at the contents page I can see
that there is a range of different bands addressing different issue and
different music gigs. If it’s a cover story or a story that is very interesting
they are most likely to have a bigger picture than the other images, to draw
the person in more. Most images is a full body shots because in this issue
there is more bands so they need to fit everyone in the shot and its more effective
that way. The 50 Cent article it’s only him so he only gets a mid shot and a
band called Wolf Alice also gets a mid shot. The images are not boring at all
looking at all of them together looks like its jammed pack of good and juicy
information. The images link to the story that is going to be explained about
them for example there is a picture of 50 cent and the article piece is going
to be about him. Some images look like they’re done in the studio but not all
of them, some of them look like live shots e.g. the new order on there all
laughing it sort of looks like there not ready for the picture.
Main Image
The main image is big and eye catching the image is in the centre of the page and as we know as readers our eyes naturally goes towards the centre of the page. The image is U2 performing at a concerts and all the fans cheering looking very happy to see them. This is a very good image because it shows their success and their bands future. Also this is a live action shot meaning it wasn’t taken in the studio it was taken by a reporter or a fan this is good because it gives the reader the feeling that there and watching the band U2. The band mate looks very happy and edgy likes his achieved something really big with his arm in the air giving him a sense of accomplishment.
The main image is big and eye catching the image is in the centre of the page and as we know as readers our eyes naturally goes towards the centre of the page. The image is U2 performing at a concerts and all the fans cheering looking very happy to see them. This is a very good image because it shows their success and their bands future. Also this is a live action shot meaning it wasn’t taken in the studio it was taken by a reporter or a fan this is good because it gives the reader the feeling that there and watching the band U2. The band mate looks very happy and edgy likes his achieved something really big with his arm in the air giving him a sense of accomplishment.
This drop cap covers the whole of the paragraph and is red
the colours is very vibrant and pulls the reader into reading that
paragraph. It also overlaps the image
because the paragraph is describing some of the picture as well. This drop cap
is used very well it also links to the Q magazine's logo.
The double page spread is opened with a short story mainly
describing the image. This is a good way to usually start a double page spread
a short story to get the reader reading to let them know more about the person
experience and this is exactly what is done here, they have opened with an
interesting story telling us how U2 is performing in Boston in the image and
how over 20,000 rise expectantly for bono. The last line that is said in that
paragraph is ‘like a moths to a flame’ meaning that there all surrounding bono
he represents the flame and the fans represent to moths surrounding him being
so excited that there is light.
The cover story is being layout by having a paragraph under
the image and the rest of the article is being separated into columns, this is
two columns. Yes it does target the target audience well this will target
anyone interested in U2 or anyone that likes their genre of music. They have
pull out quotes on the site at the top of the article saying “hands up if you
love free downloads” this is what bono said to the crowd in Boston.
This is extra information on the band mate bono saying what
he believes in. This is just a bit more for the fans to read on this double
page spread and it gives the page more to talk about the band.
Colour
The colour is mainly red, white and black. A little bit
borrowing but its simple there is not a whole load that is going on and that is
good you don’t want to jam pack the reader with so much but you don’t want to
give the so much the red can represent the Q magazine logo from the front cover.
This article is about U2 touring experience and there ups
and downs in their careers. With accidents that caused a lot of setbacks and
their best album downloading onto everyone’s iTunes this cause a lot of
problems. The article also involves an interview with bono (one of the band
mates of U2) asking him questions about his band and if he believes in bad luck
because the band has so many bad times.
Monday, 28 September 2015
Practice front cover
Today in class I planned a college magazine on photoshop using a range of tools such as layers and the rubber tools to make a front cover of a magzine, changing the colours of the text also. this is the practice cover i was just learning how to use tools on photoshop.
Friday, 25 September 2015
Thursday, 24 September 2015
Analysing College Magazine
Today in class we looked at college magazine and what is different & similar about them to music magazines.
This is a college magazine and it's very different from music magazine for example.
- The main image is smiling and looks very happy, this influences college students to be happy in education and to keep them interested in learning, whereas a music magazine will focus on the fierce side more and being more 'cool'.
- It gives advice about education and how to make money on campus.
- The colour scheme is very simple yet attractive
But it can be similar for example
- It still uses a masthead
- Still has cover lines under the masthead
- Still uses puffs
- The layout can also be similar
Wednesday, 23 September 2015
Analyzing double page spread and contents page
1. How many pages are used for contents?
Two pages are used for the contents page,
and it uses different images and colour schemes.
2.
Are all editorial items listed? Or just some of
them?
Yes all editorial items were listed on both
contents pages.
3.
How many sections are there, and what are they? And what are they? How have the sections and pages been
organised? Is there any order?
There are 3 sections and they features,
cover story and departments. The contents page is on two separate pages it’s
separated by an advert. It has numbers and it’s in the order of the smallest
number first so chronological order, has one column for both of them.
4.
How does the contents page reflect the front
cover?
As you can see the one on the left did
reflect the front cover by using the same image and same artist on both the one
the right used a different person so it did not link at all.
1.
What is the article about? How has the piece
been structured (beginning, middle, end).
The article is about his music and how it affects his music audience and
how his so amazed at this. The piece has been structured with the introduction
at the top with some pull out quotes from the Interview and two columns below
that explaining the beginning and the rest of the article is over several
pages.
2.
Does this target the audience effectively? Give quotations
to illustrate?
Yes it does, it people who listen to his music this is mainly young
people around 16 years old, a quote would be “so many kids hang on to your
words”
3.
How has the article been laid out? Consider use
of columns, teasers, margins, pull quotes, text boxes, captions, alignment,
splashes.
There is a paragraph at the top representing the introduction there some
pull out quote from the interview they did. Two columns, alignment is not used
it is but only on one side.
4.
Analyse the images used. Consider shot type,
framing, and lighting. What are the connotations?
The image is a long shot image you can see his full body. The lighting is
done in the studio, so its artificial lighting. He looks very serious like his
sending a very important message but at the same time being himself and his
character.
Monday, 21 September 2015
Sunday, 20 September 2015
Tuesday, 15 September 2015
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